To create an authentic personal brand and communicate it powerfully, we need to become more self aware. I invited Jeremie Kubicek onto the show to give us tools to do this. He is the founder of GiANT, a best-selling author, speaker, creator of the 5 Voices assessment, and several other leadership and communication books and tools.
Jeremie shares insights and tools to help us notice, understand, and adapt our default behaviors and triggers so that we can lead ourselves better, why building an authentic personal brand matters, and how to shift the way we view and communicate with others based on how they see the world.
Timestamps:
00:00:00 - Introduction by Christie Bilbrey
00:02:15 - Jeremie's early business ventures
00:03:23 - Lessons learned from private equity and company roll-ups
00:04:10 - The importance of treating people as assets, not liabilities
00:05:13 - Authentic brand building and the creation of meaningful content
00:06:03 - Explanation of the high support and high challenge leadership model
00:08:00 - Visual tools for self-awareness and behavior change
00:09:02 - Introduction to the 5 Voices model
00:12:00 - The significance of understanding personality types in leadership
00:14:10 - Jeremie's approach to public speaking and tailoring messages to different audiences
00:21:14 - The concept of self-awareness and leading oneself effectively
00:24:02 - Practical tools for improving personal and professional relationships
00:25:17 - The importance of authenticity in building a personal brand
00:28:13 - Overcoming the comparison trap and finding your unique vision
00:30:22 - Final thoughts on personal growth and leadership from Jeremie
00:32:00 - Jeremie's metaphor of being a good fountain and its application in leadership
Key Takeaways:
Authenticity in Branding: Building a personal brand requires authenticity. It's crucial to know your unique abilities, stay true to yourself, and avoid the pitfalls of comparison and imitation. Authentic leaders attract genuine followers and create lasting impact.
Treat People as Assets: Effective leadership hinges on recognizing the potential in people and treating them as valuable assets rather than liabilities. This mindset shift can significantly impact company culture and performance.
High Support and High Challenge: The best leaders provide a balance of high support and high challenge, akin to a Sherpa guiding climbers. This approach helps individuals achieve their highest potential while feeling supported.
Understanding Personality Types: Utilizing tools like the Five Voices model can enhance communication and teamwork by recognizing and addressing different personality types. This leads to better alignment and more effective leadership.
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Links and ways to reach Jeremie Kubicek and Christie Bilbrey
Jeremie Kubicekjeremiekubicek.com
LinkedIn: https://www.linkedin.com/in/jeremiekubicek/
Christie Bilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/Instagram: https://instagram.com/christiebilbrey
Free guide: Create Your Buyer Persona