In today’s episode, I share five exercises to help you get to the heart of your personal brand quickly.
These exercises will help you keep your brand clear, impactful for your audience, and make it easy for them to share with others.
Timestamps
00:00 - 00:27: Introduction to the episode and my background
00:28 - 01:20: The importance of a polished and authentic personal brand
01:21 - 02:10: Exercise 1: Identify your top skills, character traits, professional superpower, and what you want to be known for
02:11 - 02:49: Exercise 2: Gather feedback from others
02:50 - 03:40: Exercise 3: Define your target audience with specific criteria
03:41 - 04:36: Exercise 4: Clarify the main struggle you solve and testing your message
04:37 - 05:15: Exercise 5: Craft your unique value proposition with a fill-in-the-blank formula
Key Takeaways
1. Identify Core Strengths: Reflect on your top skills, character traits, and professional superpower to build a strong, accurate, and results-oriented brand identity. Answering these questions and building into your brand will significantly enhance your brand's impact.
2. Seek External Feedback: This external perspective can reveal blind spots and provide valuable insights that help define your personal brand.
3. Understand Your Audience: Define your target audience with as much specificity as possible. Knowing their industry, job titles, struggles, and goals enables you to tailor your brand and content to meet their needs effectively.
4. Clarify Your Value Proposition: Your value proposition should be clear, concise, and easily understood by people outside your profession. This clarity ensures that your audience can quickly grasp the benefits you offer, are more likely to engage with your brand, and share it with others.
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Ways to reach Christie Bilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/Instagram: https://instagram.com/christiebilbrey
Free guide: Create Your Buyer Persona