Stop launching to crickets. What if the secret to a 7-figure launch isn't your product, but a hidden emotional driver you've completely missed? I'm sharing the 5-step framework that creates the demand and not the desperation. What if you knew precisely what makes your ideal client buy... before you even built the product? It all comes down to their hidden fears, their biggest frustrations, and their secret aspirations. Most entrepreneurs sell the solution; the smartest ones sell a way out of the pain. In this episode, I reveal the 5-step launch process that a $1B razor company and the world's most famous electric car brand used to create demand from thin air. This is the difference between guessing what works and launching with absolute certainty. How to find your customer's 'buy button': Learn to uncover the real psychological drivers (the fears and frustrations) that control your customer's wallet. The $1B razor secret: Discover how one company disrupted an entire industry by identifying a single, universal frustration their competitors ignored. The pre-launch playbook: I'll explain how an iconic CEO pre-sold hundreds of thousands of products before the factory was even built, creating a 3-year waitlist. The perceived value pricing trick: Stop trading time for money. Learn the 4-part pricing strategy that lets you charge more while making customers feel like they got a bargain. How to build an 'unbeatable offer: Find out how strategic partnerships can instantly elevate your product's status and make it the only logical choice in your market. Want to exit your business but unsure where to start? Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com Chapters 00:00 Transforming Your Business with New Offers 00:57 Understanding Your Audience Through Research 03:43 Crafting a Unique Value Proposition 06:01 Testing Demand and Validating Your Offer 07:54 Strategic Pricing for Success 11:22 Enhancing Customer Experience Through Collaboration 🙏 HOW TO SUPPORT THE BUSINESS STRATEGIST 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify ABOUT OUR SPONSOR Helping you take the complexity out of exiting your business.  Go to https://www.adambenedict.co.uk ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong YouTube: https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices