What if the fastest way to grow your personal brand on LinkedIn had nothing to do with posting… and everything to do with commenting? I’m Adam Strong, The Business Strategist, and today’s episode has me genuinely fired up. I’m joined by my good friend Jasmin Alic — known by many as “The Commenting King” of LinkedIn. With over 240,000 followers, features in LinkedIn’s own publications, and clients ranging from Fortune 500 companies to rising entrepreneurs, Jay is hands-down one of the most influential branding and copywriting experts on the planet. What makes him stand out isn’t just his reach — it’s his authenticity, humility, and his ability to break down the strategies most people overlook. Want to exit your business but unsure where to start? Take the ‘Exit readiness assessment and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: In this episode, Jay reveals the exact commenting strategy that transformed him into a global authority on LinkedIn — and how you can use it to build visibility, authority, and trust faster than any posting schedule ever could. We dive deep into: The 12-step Commenting Matrix that turns simple engagement into real growth. How to avoid the biggest mistakes leaders make when building a brand online. Why your comments might be more powerful than your posts. And the psychology behind turning conversations into clients. If you’ve ever felt invisible on LinkedIn, or you’re tired of posting with little return, this episode will completely change how you see the platform. Chapters 00:00 Introduction 05:02 The Evolution of LinkedIn as a Content-Focused Platform 06:51 The Power of Commenting vs. Posting on LinkedIn 12:51 Providing Valuable Insights and Advice in Comments 19:45 Common Pitfalls and Mistakes in Building a Brand on LinkedIn 27:36 Building Connections and Growing Your Personal Brand on LinkedIn 28:33 The Power of Engaging with Other People's Posts 29:31 Creating a Content Strategy that Establishes Expertise and Builds Emotional Connection 40:09 The Seven Steps of Jay Alic's Commenting Strategy 49:28 Using a PS Comment to Prompt Further Engagement and Discussion 🙏 How To Support The Business Strategist 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify ABOUT OUR SPONSOR Helping you take the complexity out of exiting your business. Go to https://www.adambenedict.co.uk ABOUT THE GUEST Linkedin: https://www.linkedin.com/in/alicjasmin ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong YouTube: https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices