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The Business Storytelling Podcast
Trappe Digital LLC
787 episodes
1 week ago
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
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Marketing
Business
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All content for The Business Storytelling Podcast is the property of Trappe Digital LLC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Show more...
Marketing
Business
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720: How to connect business storytelling to revenue
The Business Storytelling Podcast
23 minutes 59 seconds
8 months ago
720: How to connect business storytelling to revenue

You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast".


Connect with Sheri here: growthlanestrategies.com


Skip to other content

  • Content with purpose drives real results (1:48)
  • Using AI to analyze data, not just create content (3:59)
  • Measuring success beyond numbers (6:54)
  • The overlooked middle funnel opportunity (11:07)
  • Re-engaging dormant contacts for revenue (16:12)
  • Setting realistic timelines for content ROI (20:07)
  • Progress over perfection in content creation (22:49)
  • Maximizing value through content repurposing (23:32)
The Business Storytelling Podcast
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking