Episode 149: Mastering the customer experience with Judy Turchin

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The Business Side Of Fitness

Vanessa Severiano

151 episodes

4 days ago

The Business Side of Fitness hosted by Vanessa Severiano, shares the journey of the founders, executives and pioneers behind some of the most well known and innovative brands in fitness and wellness. Each week, Vanessa curates meaningful and thought provoking conversations around sales, marketing, leadership, brand development, growth strategies, career development and much more. This show is a must for investors, entrepreneurs, and career minded professionals in the business of fitness and wellness. Hit the subscribe button now! Visit https://www.vanessaseveriano.com to learn more.

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Episode 149: Mastering the customer experience with Judy Turchin

The Business Side Of Fitness

30 minutes 32 seconds

3 years ago

Episode 149: Mastering the customer experience with Judy Turchin

Customer experience can make or break a brand.

As Judy Turchin, founder of JPT Partners LLC and former COO of Eqinox puts it, “if you are not in touch with your customer, you've lost your way on the journey.”

Today on The Business Side of Fitness Podcast we chat about all things related to customer experience including:

What separates an outstanding customer experience from an okay one
How organizations can measure their success (hint: it’s not just about revenue)
How often businesses should recalibrate their customer journey
The first thing she looks at when reviewing a marketing strategy
Tips on building your own business
Opportunities for the fitness/wellness world in 2023 and beyond

Tune into the conversation here: https://www.vanessaseveriano.com/podcast

ABOUT THE HOST

Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here:

https://www.vanessaseveriano.com

ABOUT TODAY'S GUEST

Judy Turchin is a dynamic, people-centric executive with expertise in omnichannel customer experience and engagement, global operations, sales and marketing. Judy has a 25+ year track record in direct to consumer health/wellness/fitness, financial services, real estate and law. Over the past 10+ years Judy has held various C-suite roles including Chief Operating Officer, Office of the CEO, Chief Administrative Officer, General Counsel and Chief Compliance Officer for various global businesses.

Ms. Turchin is the Founder of JPT Partners LLC, a global advisory firm that partners with companies and leadership teams to tackle their most critical strategic issues including customer experience, brand/marketing, operational excellence, real estate growth and programmatic employee wellness.

Learn about Judy here: https://www.linkedin.com/in/judyturchin

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