Episode 142 - How to build a disruptive brand with Dr. Kim Maugeri

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The Business Side Of Fitness

Vanessa Severiano

151 episodes

4 days ago

The Business Side of Fitness hosted by Vanessa Severiano, shares the journey of the founders, executives and pioneers behind some of the most well known and innovative brands in fitness and wellness. Each week, Vanessa curates meaningful and thought provoking conversations around sales, marketing, leadership, brand development, growth strategies, career development and much more. This show is a must for investors, entrepreneurs, and career minded professionals in the business of fitness and wellness. Hit the subscribe button now! Visit https://www.vanessaseveriano.com to learn more.

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Episode 142 - How to build a disruptive brand with Dr. Kim Maugeri

The Business Side Of Fitness

38 minutes 53 seconds

3 years ago

Episode 142 - How to build a disruptive brand with Dr. Kim Maugeri

What or who would you say is the biggest underdog in fitness?

In my opinion, it’s pilates.

Pilates is incredibly versatile, effective and valuable, but it hasn’t really gone mainstream.

Today, Kim Maugeri, co-founder and CEO of Skōp joins us on The Business Side of Fitness. Kim and her team are on a mission to redefine Pilates as a category and introduce it to the world in a new and exciting way.

Tune in to the conversation to hear Kim share:

-Connecting the dots between form and injury and how Skōp can help

-What it’s like to be a female founder in fitness/tech

-The brands B2B strategy

-How Skōp has changed since it’s inception

Listen to the full episode by visiting: https://www.vanessaseveriano.com/podcast

ABOUT THE HOST

Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about 1:1 coaching with Vanessa:

https://www.vanessaseveriano.com/consulting

ABOUT TODAY'S GUEST

Kim Maugeri is the co-founder and CEO of Skōp as well as a certified athletic trainer and chiropractor whose specialties are sports medicine and pre and postpartum care.

Between her experiences teaching group fitness for +10 years and her clinical expertise, Skōp’s mission is to redefine Pilates as a category and introduce it to the world in a new and exciting way.

Learn about Skōp here: https://www.skop.me/

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