Join us for a behind the scenes look into the success behind experiential marketing with Ray Sheehan, Founder of Old City Media. The North American event production and experiential marketing agency has successfully helped numerous brands build their name. Key points for this interview: How using Experiential Marketing can build a strong brand identity Immersive Experiences: How to create memorable, hands-on events that emotionally connect customers with your brand. Why authentic storytelling important. How to use real-life scenarios to showcase brand values and build trust. The importance of interactive engagement: Encouraging active participation through workshops, pop-ups, or sensory activations. How to tailor experiences to target audiences for deeper resonance and loyalty. The Business RoundUp is show that catches up with the movers and shakers in various business industries. Subscribe and follow for updates on new episodes coming up!