In this conversation, Wendy Lipton-Dibner shares her journey from aspiring Broadway star to organizational impact strategist. She discusses the importance of focusing on real-world impact rather than just financial metrics in business. Wendy introduces her innovative technology designed to engage employees and customers in measuring their impact, and she highlights insights from her book, 'What Matters Matters Most,' which emphasizes the significance of understanding the ripple effects of products and services on people's lives. Key takeaways include: How putting an emphasize on impact rather than just financial metrics can allow businesses to see greater growth. Engagement of employees and customers is crucial for organizational growth. How her organizational impact strategy includes over 200 formulas to measure real-world impact. The book 'What Matters Matters Most' provides insights into building engagement and loyalty. Why real-world impact can change lives across multiple areas, not just financially. Subscribe and listen for updates on more interview like this one and to be included in our weekly newsletter, which includes expert tips on business strategies ranging from PR initiates to operations.