In this episode we are joined by Joey and Michael Jurgielewicz, of Joe Jurgielewicz & Son - a family-owned, fourth-generation Pekin duck farmer based in Pennsylvania. They discuss the founding of this family-owned and operated business and what are the key ingredients to building one of the largest Pekin duck farming businesses in the U.S. Michael and Joey give insight into: Why part of their success comes from being the only poultry farm in North America owned and operated by a veterinarian. How having veterinarians as owners has fostered the family's belief in humanely treating animals and how this creates a higher quality product. According to Cornell SC Johnson College of Business, the average life of a family business is 24 years. How they've beat these odds. Why the continuous pursuit of improvement has led to a lasting business. Expanding their business here in the U.S. and globally. The increasing consumer interest in eating duck meat and its health benefits. The shift towards consumers wanting less processed foods. Don't miss this insightful conversation!