Small Business Owners know that podcasting can be a valuable and profitable part of their marketing - but the gap between knowing it can be that way, and actually seeing the results on your balance sheet can be huge. The Business Podcast Spotlight is filling that gap. Making a profitable podcast is a different matter than making a popular one - although if you’re lucky and strategic - you can have both.
Each episode is a strategic consultation about how a real business owner is leveraging a show, and how they can do it better. Better, for our purposes means more efficiently, more effectively, and more profitably. Guests who make changes and see results will be invited back to share what they did, what happened and how you can make revenue-positive changes to your show as well -so watch this space!
The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report.
Would you like to be a guest on the Business Podcast Spotlight? We’d love to have you! Apply right here: OneStoneCreative.net/SpotlightGuest
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Small Business Owners know that podcasting can be a valuable and profitable part of their marketing - but the gap between knowing it can be that way, and actually seeing the results on your balance sheet can be huge. The Business Podcast Spotlight is filling that gap. Making a profitable podcast is a different matter than making a popular one - although if you’re lucky and strategic - you can have both.
Each episode is a strategic consultation about how a real business owner is leveraging a show, and how they can do it better. Better, for our purposes means more efficiently, more effectively, and more profitably. Guests who make changes and see results will be invited back to share what they did, what happened and how you can make revenue-positive changes to your show as well -so watch this space!
The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report.
Would you like to be a guest on the Business Podcast Spotlight? We’d love to have you! Apply right here: OneStoneCreative.net/SpotlightGuest
What happens when you invest in a proper home studio and start experimenting with new podcast series?
That’s exactly what Karen Covy, divorce coach and host of Off the Fence, has been up to and the results have been pretty incredible. We talked about the process of building her recording space, why adding mini-series gave her audience a big boost, and how she’s now bringing live coaching sessions onto the show.
Full Case Study: https://onestonecreative.net/if-you-want-something-different-do-something-different/
Karen Covy on Web | Off The Fence Podcast | Free Coaching | LinkedIn
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
How do you make a podcast work as a real content engine for your business and still keep it fun enough that you don’t burn out?
That’s what Mike Montague, founder of Avenue9 and host of the Human-First AI Marketing Podcast, is figuring out (spoiler: he’s got a really smart system for it) on this episode of the Business Podcast Spotlight.
Full Episode: https://onestonecreative.net/what-are-your-podcast-tentpoles/
Mike Montague on: Avenue9 | Human-First AI Marketing Podcast | LinkedIn
Megan Dougherty on: One Stone Creative | LinkedIn
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
How do you keep a podcast short and simple for your audience, while still using it to build real business relationships behind the scenes?
That’s exactly what accountability coach and author Robin J. Emdon is doing with his show, Goalbusters and what we dug into on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/how-to-make-sure-youre-talking-to-the-right-people/
Robin J. Emdon: Web | Free Book Download | LinkedIn
Goalbusters Podcast | Also on: Spotify | Apple Podcasts
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What do you do when your podcast has been a huge success - building your brand, teaching you things you couldn’t have learned anywhere else, even bringing you new clients - but it doesn’t fit where your business is heading anymore?
That’s exactly what Lisa Mulligan, founder of The Culture Ministry and host of A Dog Called Diversity, was figuring out and what we talked through on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/sometimes-you-just-need-a-new-podcast/
Lisa Mulligan: The Culture Ministry I The Culture Ministry LinkedIn I LinkedIn
A Dog Called Diversity: https://www.thecultureministry.com/a-dog-call-diversity-podcast
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
Additional Episodes to check out:
https://adogcalleddiversity.buzzsprout.com/1588180/episodes/8236192-i-m-exhausted-and-i-want-you-to-know-why-with-michael-lints
https://adogcalleddiversity.buzzsprout.com/1588180/episodes/7212862-mum-am-i-black
https://adogcalleddiversity.buzzsprout.com/1588180/episodes/9426941-the-best-diversity-and-inclusion-energy-with-devon-michelle
What do you do when you record an interview and it just… sucks?
Every podcaster will have one of those conversations that feels awkward, frustrating, or completely unusable. In this episode of The Business Podcast Spotlight, Megan shares what to do when an interview goes off the rails, how to decide if it’s worth salvaging, and what you can put in place to make sure future guests come prepared.
Full show notes: https://onestonecreative.net/that-interview-sucked-now-what/
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/
One Stone Creative: https://onestonecreative.net
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What happens when you actually use your podcast data?
Emily Aborn, copywriter, content marketing consultant, and host of Content with Character, joined me on the Business Podcast Spotlight to talk about the smart (and surprising) ways she’s using her numbers, and how it’s shaping her upcoming rebrand to Small Business Casual.
Full Case Study: https://onestonecreative.net/making-podcast-numbers-work-for-you/
Emily Aborn on Web | LinkedIn | Instagram
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What do you do when your business is thriving, your strategy is solid and people keep telling you to start a podcast… but you don’t want to add to the noise?
That’s exactly where Gwen Bortner found herself. And when Tonya Kubo (her “Chief Moo” — Marketing and Operations Officer) pointed out that their behind-the-scenes convos were the real gold… they made The Business You Really Want.
Full Case Study: https://onestonecreative.net/you-are-your-own-benchmark-for-success/
The Business You Really Want on: Web | YouTube | Apple Podcasts | Spotify
Gwen Bortner on: LinkedIn
Tonya Kubo on: LinkedIn
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What do you do when your podcast is pulling in 6,000 downloads a week, you’ve got 400+ episodes under your belt, and the show’s humming - but you’re not sure what to do next?
That’s what Wayne Pratt and Bernie Franzgrote, hosts of the Knack for Business podcast, were figuring out, and what we dug into on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/working-towards-that-t-shirt-cannon/
Knack 4 Business: YouTube | Website | Simplecast | LinkedIn
Wayne Pratt: Motive8U Coaching | LinkedIn
Bernie Franzgrote: Kreativ Insight | LinkedIn
Business Directory Plugin: Searchable Business Directory Plugin
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What do you do when you've been running a consistent, values-driven podcast but you're ready to explore bigger impact without burning out?
That’s exactly where Jess Sato, business growth strategist and host of the Purpose + Profit Podcast, found herself—and what we explored together on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/pushing-back-against-podcasting-best-practice/
Jess Sato: Website | LinkedIn | Instagram
Purpose + Profit Podcast: Apple Podcasts
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What do a publicity pro, an email marketing genius, and a corporate sponsorship strategist have in common? They all use their podcasts to do way more than just share ideas - they use them to drive real results for their businesses.
Jill Lublin turns her short-form show into a visibility perk for her clients.
Shannon Hernandez pairs her episodes with interactive worksheets that double as lead magnets.
And Shayna Davis? She’s landing big corporate contracts through thoughtful podcast guesting strategy.
Three guests. Three smart strategies. One seriously good episode.
Full Show Notes: https://onestonecreative.net/3-experts-3-strategies/
Jill Lublin on Website I LinkedIn
Shannon Hernandez on Website I LinkedIn
Shayna Davis on Website I LinkedIn
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What happens when you accidentally start a podcast… and it turns out to be exactly what your business needed?
That’s what Verity Craft, co-host of Intelligent Think and co-founder of Intelligent Ink, discovered and what we unpacked together on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/the-many-perks-of-having-a-co-host/
Verity Craft on LinkedIn
Intelligent Ink: Website | TikTok
Intelligent Think Podcast on Spotify I Apple Podcasts | Substack | YouTube
Book Topic Test Checklist: https://intelligentink.systeme.io/book-topic-test
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What’s the right podcast release schedule for your business?
Daily? Weekly? Bi-weekly? Monthly (gasp)?
In this episode of The Business Podcast Spotlight, we’re revisiting a classic from The Company Show that breaks down all the major cadence options and how to choose the one that actually works for you. Spoiler: there’s no one-size-fits-all, but there is a cadence that makes sense for your goals, your team, and your time.
Full show notes: https://onestonecreative.net/release-cadences-for-every-business-goal/
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/
One Stone Creative: https://onestonecreative.net
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
While we’re on summer break, we’re walking our talk - repurposing a favorite episode all about… repurposing! Racheal Cook joins us to share how your old content can become your business’s secret weapon. It’s like content inception, and yes, we’re totally okay with that.
Racheal Cook on the Web | Podcast | Instagram | TikTok | LinkedIn | Facebook
Full show notes: https://onestonecreative.net/how-to-maximize-your-podcast-archive
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/
One Stone Creative: https://onestonecreative.net
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
Thinking about outsourcing your podcast production, but not sure where to start?
In this summer replay, I walk you through the 13 most important questions to ask before hiring a podcast production company. Whether you’re launching a new show or trying to save a sinking one, this episode is packed with the stuff you really need to know to make a smart, confident choice.
Full show notes: https://onestonecreative.net/13-questions-to-ask-a-podcast-production-company
Podcasting for Business book: https://podcastingforbusiness.com/book/
Business Podcast Blueprints: https://podcastingforbusiness.com/blueprints/
One Stone Creative: https://onestonecreative.net
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
Want your podcast to show up in search results — not just for listeners, but for Google and AI tools too?
In this summer replay, I (hi, Megan here!) revisit one of my favorite conversations. It’s about podcast SEO with Danielle Desir Corbett. It’s full of clear, actionable strategies to help more people find your show and keep discovering it long after it’s published.
Read Full Show Notes:
https://onestonecreative.net/podcast-seo-best-practices-and-tips
Danielle Desir Corbett on: Website | X (Twitter) | LinkedIn
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What if your podcast could actually prove its value to your business — and help you make decisions based on real data, not vibes?
I (hi, Megan here!) walk through a simple, powerful idea called Podcast Value Math — a way to figure out what your podcast is doing for your business, what parts of it are making that happen, and how to get more of the good stuff.
Read Full Show Notes:
https://onestonecreative.net/the-formula-for-profitable-podcasts
Podcasting for Business book: https://podcastingforbusiness.com/
Business Podcast Blueprints Action Plan: https://onestonecreative.net/action
Apply to be a guest: https://onestonecreative.net/SpotlightGuest
What happens when you’ve built multiple successful podcasts for business - but now you want to make one just for you?
That’s what David Ledgerwood, agency founder and podcast strategist, is working through. We talked all about it on this episode of the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/podcasting-for-personal-and-professional-development/
David Ledgerwood on LinkedIn: https://www.linkedin.com/in/davidledgerwood/
Listen Network: https://www.listennetwork.co
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What do you do when your podcast is running smoothly, but you’re starting to think about sponsorships and know your audio setup needs an upgrade?
That’s exactly where Catherine Crestani, leadership coach and intuitive healer, and host of Willow Healing Matters, finds herself. We talked about how her show has evolved, how she uses it to build genuine relationships, and what the future might look like as she takes things to the next level.
Full Case Study: https://onestonecreative.net/easing-into-sponsorship-the-organic-way/
Catherine Crestani: https://willowhealing.org/
Willow Healing Matters Podcast/Substack: https://willowhealing.substack.com/
Willow Healing Instagram: https://www.instagram.com/willowhealingsh/
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What happens when your podcast has done exactly what you set out to do - build a strong network, grow your presence - and now it’s time for the next, new phase?
That’s the question Slobodan Manic, founder of Podpacer and host of the No Hacks Podcast, brought to the Business Podcast Spotlight. We talked about evolving formats, building deeper engagement, and using podcasting as a strategic business tool, not just a content engine.
Full Case Study: https://onestonecreative.net/your-podcast-has-built-your-network
Slobodan Manic on Web | LinkedIn | Substack
No Hacks Podcast: https://www.nohackspod.com
Podpacer: https://podpacer.com/
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
What happens when your podcast starts as a deeply personal project - but then grows into something much bigger, and you want it to support your business without losing that personal touch?
That’s what Carly Fauth, cancer exercise specialist and host of Chemo Coffee Talk, was navigating and what we worked through together on the Business Podcast Spotlight.
Full Case Study: https://onestonecreative.net/does-your-podcast-sound-professional
Carly Fauth on: Web | Instagram | Email: Carly@fitfuncarly.com
Chemo Coffee Talk on: YouTube | Spotify
Apply to be a Guest: https://onestonecreative.net/SpotlightGuest
Small Business Owners know that podcasting can be a valuable and profitable part of their marketing - but the gap between knowing it can be that way, and actually seeing the results on your balance sheet can be huge. The Business Podcast Spotlight is filling that gap. Making a profitable podcast is a different matter than making a popular one - although if you’re lucky and strategic - you can have both.
Each episode is a strategic consultation about how a real business owner is leveraging a show, and how they can do it better. Better, for our purposes means more efficiently, more effectively, and more profitably. Guests who make changes and see results will be invited back to share what they did, what happened and how you can make revenue-positive changes to your show as well -so watch this space!
The Business Podcast Spotlight is hosted by Megan Dougherty, Co-Founder of One Stone Creative, a full-service podcast production agency, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company and creator of the annual State of Business Podcasting Report.
Would you like to be a guest on the Business Podcast Spotlight? We’d love to have you! Apply right here: OneStoneCreative.net/SpotlightGuest
