The Business of What’s Next is a podcast for growth-stage business leaders who are ready to move beyond “busy” and focus on what really drives results.
Hosted by Matthew Shipp, facilitator and strategic coach at Emberi Solutions, the show highlights how ambitious leaders make smarter decisions, prioritize the right projects, and set a sustainable rhythm for growth.
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The Business of What’s Next is a podcast for growth-stage business leaders who are ready to move beyond “busy” and focus on what really drives results.
Hosted by Matthew Shipp, facilitator and strategic coach at Emberi Solutions, the show highlights how ambitious leaders make smarter decisions, prioritize the right projects, and set a sustainable rhythm for growth.
Building Brand Value Through Intellectual Property and Trademarks with James Gourley
The Business of Whats Next
29 minutes 50 seconds
10 months ago
Building Brand Value Through Intellectual Property and Trademarks with James Gourley
We sit down with James Gourley, an experienced intellectual property attorney at Carstens, Allen & Gourley. James shares insights into the critical role of intellectual property (IP), particularly trademarks and patents, in the beverage industry. Drawing from his extensive background, including work with PepsiCo, James highlights the importance of protecting brands, navigating IP challenges, and addressing misconceptions surrounding trademarks and patents. They also discuss the emerging THC beverage market, packaging innovations, and the significance of early IP planning for small businesses to avoid costly legal disputes. James offers actionable tips on when and how to secure trademarks to protect a company's identity and success.
The Business of Whats Next
The Business of What’s Next is a podcast for growth-stage business leaders who are ready to move beyond “busy” and focus on what really drives results.
Hosted by Matthew Shipp, facilitator and strategic coach at Emberi Solutions, the show highlights how ambitious leaders make smarter decisions, prioritize the right projects, and set a sustainable rhythm for growth.
