Should you sell your video services as packages, or create customised proposals for every client?

In this episode, Ryan Spanger breaks down the pros and cons of both approaches. You’ll learn when packages make sense, when they can actually hold you back, and how customised proposals can help you position yourself as a trusted expert rather than just another vendor.

Ryan also shares how he uses both models in his own production company, and how to find the balance between simplicity and strategy.

If you’ve ever wondered how to make your sales process more effective, easier for clients, and better aligned with the kind of business you want to build, this episode will give you plenty to think about.

Learn more about Ryan’s coaching for video business owners at ryanspanger.com/coaching