In this episode of The Business of Video Production Podcast, Ryan shares how he learned to sell video production services in a natural, authentic way that actually feels good.
He explains how selling isn’t about persuasion or pressure. It’s about listening and responding. Through stories, examples, and real coaching experiences, you’ll learn how to:
Lead client conversations with confidence and empathy
Use curiosity to uncover opportunities hiding in plain sight
Reframe sales calls as diagnostic conversations: “diagnose and prescribe”
Build trust and influence by listening reflectively
Create a framework for authentic, repeatable sales conversations
Ryan also shares insights from two decades of experience running Dream Engine and coaching other video business owners on how to sell without feeling salesy.
By the end, you’ll have a clearer idea of how to make sales conversations calm, confident, and effective without ever needing to fake it.
Listen now to learn how to sell video production by understanding your clients better than anyone else.
Learn more about Ryan’s coaching for video business owners at ryanspanger.com/coaching.