In this episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Isabel Li, a seasoned expert in influencer marketing and social strategy. Isabel has led successful campaigns for brands like Spotify, Netflix, HBO Max, and Target. The conversation dives into the key aspects of running impactful influencer marketing campaigns, setting strategic goals, and the importance of aligning creative content with influencers' authentic styles. Isabel also shares insights into selecting the right creators, avoiding common mistakes, and maximizing ROI. The episode offers a holistic view of influencer marketing, blending business objectives with creative freedom.

00:29 Meet Our Special Guest: Isabel Li

01:34 Diving into Influencer Campaigns

03:21 Setting Clear Goals and KPIs

05:22 Successful Strategies and Campaigns

09:57 Creative Planning and Execution

13:13 Common Mistakes in Influencer Marketing

16:18 Building Relationships with Influencers

17:43 The Impact of Collaboration on Creative Output

18:10 Expanding Influencer Roles Beyond Social Media

18:41 Building Long-Term Relationships with Influencers

19:30 The Evolution of Influencer Selection in the Music Industry

21:40 Manual Research vs. Influencer Software

25:37 Balancing Macro and Micro Influencers

27:30 Effective Marketing Tactics and Common Pitfalls

29:38 The Value of Influencer Relationship Management

31:17 A Viral Success Story: Spotify Wrapped Campaign

33:31 Favorite Tools for Influencer Reporting and Analysis

34:33 Influencer vs. Creator: What's in a Name?

35:26 Conclusion and Final Thoughts