How AI Will Make (or Break) the Creator Economy

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The Business of Talent

Sam Hysell, Jordan Williams

140 episodes

2 days ago

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.

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How AI Will Make (or Break) the Creator Economy

The Business of Talent

35 minutes 35 seconds

1 month ago

How AI Will Make (or Break) the Creator Economy

In this episode, the hosts discuss the impact of AI on the creator economy, separating hype from genuine change. They delve into popular AI tools currently used by creators, how these technologies are integrated into workflows, and the importance of audience connection and authenticity in an AI-driven landscape. They explore the benefits and pitfalls of various AI applications, ranging from content generation to competitive analysis, and emphasize the necessity for creators to develop unique skills to stay ahead. The discussion also touches on the future of AI in content creation, the potential business impacts, and strategies for leveraging AI without sacrificing artistic integrity.

00:00 Introduction: The AI Revolution for Creators

00:22 Exploring the AI Toolbox for Creators

01:26 AI in Action: Real-World Use Cases

02:27 Competitive Analysis and Strategy with AI

04:27 Content Ideation and Custom AI Models

09:10 The Hype vs. Reality of AI Tools

15:32 The Business Impact of AI on Content Creation

29:30 Future-Proofing Your Creative Career with AI

34:53 Conclusion: Embracing AI in the Creative Process