Can Creators Finally Get Paid for YouTube Shorts?

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The Business of Talent

Sam Hysell, Jordan Williams

140 episodes

2 days ago

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.

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All content for The Business of Talent is the property of Sam Hysell, Jordan Williams and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.

Show more...

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Can Creators Finally Get Paid for YouTube Shorts?

The Business of Talent

23 minutes 45 seconds

5 months ago

Can Creators Finally Get Paid for YouTube Shorts?

In this episode, we dive into the evolving landscape of media with a focus on short form content and the economics behind it. Hosts discuss the rise in revenue from YouTube Shorts, new platforms like TTIKR, and the impact of podcasting giant PodX acquiring Lemonada. Discover how creators are navigating these changes, monetizing content, and the implications for the future of digital media. Plus, insights on the importance of repurposing long-form content into shorts and the potential of superfan platforms.

00:00 The Evolution of Short Form Content

00:25 Catching Up

01:47 Diving into Recent Industry News

02:03 YouTube Shorts Revenue Milestone

03:15 Strategies for Creators: Long Form vs. Short Form

08:41 TTIKR: A New Creator-First Platform

09:43 Discussion on TTIKR Potential Impact

17:00 Podcast Industry Insights and Acquisitions

18:44 Celebrity-Driven Podcasts vs. Emerging Talent

23:31 Closing Thoughts