Caleb Simpson’s Journey to 13M+ Followers

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The Business of Talent

Sam Hysell, Jordan Williams

140 episodes

2 days ago

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.

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Caleb Simpson’s Journey to 13M+ Followers

The Business of Talent

1 hour 54 seconds

9 months ago

Caleb Simpson’s Journey to 13M+ Followers

In the first episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Caleb Simpson. Caleb is widely recognized as the 'apartment guy' with over 13M followers across TikTok, Instagram, and YouTube. Caleb shares insights from his journey from a tennis trainer to a viral content creator, discussing the nuances of working with brands, leveraging different platforms, and the importance of maintaining authenticity.

The episode also covers trending news such as TikTok's ban, Instagram and Substack’s incentive programs for creators, and the role of podcasts and democratized media in the recent 2024 elections.

00:00 Introduction

00:42 Special Guest: Caleb Simpson

02:31 Substack & Instagram Creator Incentives

09:47 Podcasts & The 2024 Election

15:39 Caleb’s Journey to Internet Stardom

27:23 Brand Partnerships & Content Strategy

35:10 Knowing When to Pivot

37:49 Monetizing Content

40:09 The Art of Short-Form Video Editing

45:17 Balancing Creativity & Branding

46:33 Growth Strategies & Viral Content

54:38 Hot Takes & Final Thoughts