Are Celebrity Brands A Bubble or Here to Stay?

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The Business of Talent

Sam Hysell, Jordan Williams

140 episodes

1 day ago

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.

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The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.

Show more...

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Are Celebrity Brands A Bubble or Here to Stay?

The Business of Talent

28 minutes 1 second

8 months ago

Are Celebrity Brands A Bubble or Here to Stay?

In this episode of the Business Talent Podcast, hosts Jordan and Sam discuss the rise of talent-led brands and their potential long-term viability. They explore market shifts driven by technological advancements that have made it easier to create content and build audiences. Highlighting successful ventures like Logan Paul and KSI's Prime and Kim Kardashian's Skims, alongside flops like Travis Scott's Cacti, they analyze key factors for success in this space. The conversation delves into the importance of product market fit, reducing key man risk, and long-term business fundamentals, while also weighing if this trend represents a sustainable business model or just a transient bubble.

00:00 Introduction and Warm-Up

00:50 Overview of Talent-Led Brands

02:23 Market Shifts and Technology Impact

09:33 Case Study: Prime by Logan Paul and KSI

13:25 Key Man Risk and Brand Sustainability

19:15 Success Factors for Talent-Led Brands

23:51 Final Thoughts and Personal Favorites

27:54 Conclusion and Sign-Off