I recently had a conversation with Roger Fisk, the communications expert accredited with the success of the two Obama Presidential campaigns.

I asked him what was the secret behind the Obama success then and the continuing success and popularity 15 years later.  He shared three things that not only work in a Presidential campaign but as a speaker can be applied to your business too to be successful.

If you've found this podcast useful you might find this week’s podcast interview Social Media Engagement Advice from President Obama’s Lead Advance Associate, Roger Fisk very helpful too - https://speakingbusiness.libsyn.com/.

Roger Fisk is a global communications expert widely credited with key behind the scenes roles in Barack Obama's two presidential campaigns. He served in both Administrations leading trade and diplomatic missions all over the world, and more recently has been putting those experiences to work for Fortune 100 companies, causes, brands and NGOs through his firm New Day Strategy. Roger provides analysis and commentary to Fox News, the BBC, Times of India, China Daily, SKY News, Bloomberg and others.

Roger shares tips and tools on the importance of culture in communicating your message, how to continue to build and sustain your speaking business, how to translate your message across various media and an update on the US events and conferences market.