You've been booked, you're ready to go, and now the client wants to have a briefing call. 

The briefing call will give you so much more information about where the client is, what's going on for them in the industry, in their company and maybe give you some insights to more potential opportunities. 

Not only can you use the briefing to absolutely nail your content, customise it, make it the best it possibly can and answer what the client wants, you can definitely find more opportunities. Let's look at this briefing and how you can find opportunities within it.