Key takeaways
- While most agree that a Blue Ocean strategy has the highest long-term returns, many fear it is too risky to pursue from a personal career perspective.
- The reality is that it is actually the less risky approach, as the underlying odds favor success via a Blue Ocean approach.
- Given the challenges of trying to win in a competitive industry, finding an uncontested market and growing it is a less risky approach.
This episode is also available as a blog post: http://lloydmelnick.com/2016/03/30/why-blue-ocean-is-actually-the-safe-route/
