Key takeaways
- Given the increasing costs of acquiring new users and players, more emphasis should be placed on reactivating users who have lapsed.
- Lapsed users are attractive targets as they already have shown an interest in your product, they are familiar with it and you can use their historical data to craft the best win-back proposition.
- To run a successful reactivation campaign, you need to segment lapsed players by how likely they are to return, their value once they return, what offer is most likely to re-engage them and what win-back strategy will be most profitable.
This episode is also available as a blog post: http://lloydmelnick.com/2016/04/06/regaining-churned-players/
