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The Business of Social Games and Casino
Lloyd Melnick
62 episodes
6 days ago
How to succeed in the mobile game space by Lloyd Melnick. Lloyd is a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. I am currently GM of VGW's Chumba Casino and on the Board of Directors of Murka Games and Luckbox. I am also the author of the definitive book on customer lifetime value, Understanding the Predictable.
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Business
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How to succeed in the mobile game space by Lloyd Melnick. Lloyd is a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. I am currently GM of VGW's Chumba Casino and on the Board of Directors of Murka Games and Luckbox. I am also the author of the definitive book on customer lifetime value, Understanding the Predictable.
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Business
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NPS is not just for customers
The Business of Social Games and Casino
2 minutes 59 seconds
4 years ago
NPS is not just for customers

Key takeaways

  1. Net Promoter Score (NPS), a great tool to measure customer satisfaction and create a user experience that generates higher growth, and it can also be applied to internal interactions between business units to enhance efficiency.
  2. Most companies simply measure internal efficiency by budget, with a lower budget implying higher efficiency even if it is not the optimal way of driving the business.
  3. NPS allows fast feedback and allows business units to uncover the root cause of issues.

This episode is also available as a blog post: http://lloydmelnick.com/2016/11/09/nps-is-not-just-for-customers/

The Business of Social Games and Casino
How to succeed in the mobile game space by Lloyd Melnick. Lloyd is a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. I am currently GM of VGW's Chumba Casino and on the Board of Directors of Murka Games and Luckbox. I am also the author of the definitive book on customer lifetime value, Understanding the Predictable.