Key takeaways
- Bad profits are revenues earned at the expense of customer relationships.
- Examples include exorbitant airline change fees, unreasonable bank fees, and contracts that lock users into a bad experience.
- Bad profits, while boosting short-term numbers, reduce the lifetime value of customers and make them more likely to churn.
This episode is also available as a blog post: http://lloydmelnick.com/2015/02/26/how-bad-profits-can-kills-your-company/
