Key takeaways

• A powerful way to find a competitive advantage is to do the opposite of what other companies in the industry are doing. Mature industries tend to converge, creating an opportunity to appeal to customers who do not like the homogenous offerings.
• To uncover the opportunity, first list the primary characteristics and elements currently in the category and then ask yourself what would an offering look like if we did the exact opposite.
• This strategy represents a particularly appealing opportunity in the social casino and real money gaming spaces, where the offering has largely converged.

This episode is also available as a blog post: http://lloydmelnick.com/2020/11/04/building-a-strategy-around-doing-the-opposite/