Key takeaways

• Most social media marketing is failing because of the outdated notion of creating branded content. Huge social advertisers, like Red Bull and Coke, fail to get a fraction of the mindshare of social media celebrities like PewDiePie.
• Crowdculture brings together enthusiasts and advocates of certain beliefs and interests through social media, disintermediating traditional entertainment.
• To brand effectively with social media, companies should target crowdcultures.
• Most brands chase after trends but hundreds of companies are doing exactly the same. By targeting novel ideologies flowing out of Crowdcultures, brands can assert a point of view that stands out in the overstuffed environment.

This episode is also available as a blog post: http://lloydmelnick.com/2016/04/20/branding-is-dead-long-live-crowdculture/