I am an author, husband, father of twins, grandfather, and small business owner near New York City. I created this website to share my self-publishing and small-business adventures and insights with others.
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I am an author, husband, father of twins, grandfather, and small business owner near New York City. I created this website to share my self-publishing and small-business adventures and insights with others.
Benefits vs. Features: A Crucial Key to Selling More Books
The Business of Self-Publishing
6 minutes 39 seconds
6 years ago
Benefits vs. Features: A Crucial Key to Selling More Books
One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, if you the author don’t understand how to explain the benefits and features of your own book, the reader/buyer will certainly be confused – which means that they won’t buy your book. So, here is a quick explanation to help you understand the basic differences between a book’s benefits, and a book’s features.
The Business of Self-Publishing
I am an author, husband, father of twins, grandfather, and small business owner near New York City. I created this website to share my self-publishing and small-business adventures and insights with others.
