In this episode, we're joined by Kat Southey, Chief Marketing Officer of FITR and a seasoned expert in the fitness industry. With a background as the Marketing Director for Virgin Active and Digital Marketing Director for Science in Sport, Kat brings a wealth of experience to the table.

Together, we'll explore the intricate art of marketing for personal trainers within commercial facilities. From innovative tactics to traditional approaches, we uncover how PTs can effectively promote themselves to attract more clients and elevate their business.

However the conversation doesn't stop there. We venture into the realm of digital entrepreneurship, unraveling the secrets behind establishing a successful online fitness business. Kat shares invaluable insights on navigating this ever-evolving landscape and maximising digital platforms to reach a broader audience.

Furthermore, we challenge the notion that education and marketing exist in separate spheres, instead advocating for the concept that education is the cornerstone of ethical marketing. Join us as we unravel the symbiotic relationship between knowledge and integrity in the fitness industry. So, whether you're a seasoned PT or just starting your journey, prepare to be inspired and empowered on "The Business of PT.” Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk