The Business Of Pleasure Podcast: Shopping Cart Dropout

The term ‘The Business of Pleasure’ tends to suggest a divide between the work that goes into generating pleasurable experiences for our audiences, and the task of generating optimal revenue from the value created by those pleasurable experiences. For most of us in The Business of Pleasure, both aspects are of equal importance. They are the cart and the horse that make the whole journey both possible and profitable.

Written by David Thomas
Read by Chris Courtenay
www.thebusinessofpleasure.com