Welcome to the Business of Pickleball, your go-to podcast for industry insights. If you're in the pickleball business, staying informed is crucial. This podcast offers interviews with leaders actively building pickleball enterprises.
Today’s episode features hosts Robert Allen and David Feldman discussing a specialized insurance solution for pickleball clubs—the Pickleball Insurance Program (PIP). PIP provides tailored coverage quickly and easily at pippprogram.com or visit their booth at the Pickleball Brief Business Summit.
After a holiday break and successful summit, we're back with an exciting guest who shares our passion for fitness in sports—Ryan Van Winkle. Ryan has developed innovative applications within racket sports through his company Bounce, focusing on teaching and learning efficiency.
Ryan introduces the Racket Fitness Experience (RFX), which merges group fitness with racket sports, similar to OrangeTheory or CrossFit but tailored to pickleball. The program involves engaging classes using resistance bands suitable for all fitness levels, offering both play sessions and high-intensity interval training on specially designed tetra courts.
This approach not only improves player performance but also attracts new participants who are interested in fun ways to stay fit rather than traditional gym routines. RFX aims to create inclusive experiences that can bring more people into racket sports by providing diverse programming options similar to those offered by gyms.
For club owners looking to enhance member engagement and retention, incorporating unique programs like RFX can be beneficial. It creates community vibes while adding value beyond regular gameplay—perfect for attracting non-traditional players seeking enjoyable fitness alternatives.
To support participating clubs further, RFX limits partnerships geographically, ensuring exclusivity while assisting them in marketing efforts both physically at venues as well as digitally across social media platforms—helping maximize visibility among potential members locally interested in not just playing but experiencing something fresh within their routine workouts!
People might discover they enjoy pickleball by combining it with other sports, like football. This approach is similar to what RFX does by tapping into the fitness market. Clubs can target gym-goers and offer them a fun new class, drawing in fresh audiences beyond just pickleball enthusiasts.
Pickleball clubs have an edge because it's easy to learn but hard to master, unlike tennis which can be intimidating for beginners. With structured games and courts, even newcomers can quickly enjoy the sport and join leagues or tournaments.
Club owners should focus on marketing strategies that attract diverse groups since relying solely on existing enthusiasts won't sustain growth. Offering injury prevention classes could keep members engaged longer without injuries affecting participation rates.
RFX aims to create a community through its group fitness programs designed for racket sports. Unlike endurance-based activities, where competition is individualistic, these programs promote interaction among players while ensuring safety during exercises.
The business model involves revenue sharing with no upfront costs for clubs; instead of licensing fees alone as initially planned before feedback showed preference towards shared earnings between parties involved—aligning incentives better overall!
We adapted our business model, offering an annual license fee for all-inclusive clubs where revenue sharing is complex. We're exploring integrating our format into court reservation apps to track reservations effectively.
We've begun discussions with leading software companies like Court Reserve and Play by Point. With enough clubs on board, we&
Welcome to the Business of Pickleball, your go-to podcast for industry insights. If you're in the pickleball business, staying informed is crucial. This podcast offers interviews with leaders actively building pickleball enterprises.
Today’s episode features hosts Robert Allen and David Feldman discussing a specialized insurance solution for pickleball clubs—the Pickleball Insurance Program (PIP). PIP provides tailored coverage quickly and easily at pippprogram.com or visit their booth at the Pickleball Brief Business Summit.
After a holiday break and successful summit, we're back with an exciting guest who shares our passion for fitness in sports—Ryan Van Winkle. Ryan has developed innovative applications within racket sports through his company Bounce, focusing on teaching and learning efficiency.
Ryan introduces the Racket Fitness Experience (RFX), which merges group fitness with racket sports, similar to OrangeTheory or CrossFit but tailored to pickleball. The program involves engaging classes using resistance bands suitable for all fitness levels, offering both play sessions and high-intensity interval training on specially designed tetra courts.
This approach not only improves player performance but also attracts new participants who are interested in fun ways to stay fit rather than traditional gym routines. RFX aims to create inclusive experiences that can bring more people into racket sports by providing diverse programming options similar to those offered by gyms.
For club owners looking to enhance member engagement and retention, incorporating unique programs like RFX can be beneficial. It creates community vibes while adding value beyond regular gameplay—perfect for attracting non-traditional players seeking enjoyable fitness alternatives.
To support participating clubs further, RFX limits partnerships geographically, ensuring exclusivity while assisting them in marketing efforts both physically at venues as well as digitally across social media platforms—helping maximize visibility among potential members locally interested in not just playing but experiencing something fresh within their routine workouts!
People might discover they enjoy pickleball by combining it with other sports, like football. This approach is similar to what RFX does by tapping into the fitness market. Clubs can target gym-goers and offer them a fun new class, drawing in fresh audiences beyond just pickleball enthusiasts.
Pickleball clubs have an edge because it's easy to learn but hard to master, unlike tennis which can be intimidating for beginners. With structured games and courts, even newcomers can quickly enjoy the sport and join leagues or tournaments.
Club owners should focus on marketing strategies that attract diverse groups since relying solely on existing enthusiasts won't sustain growth. Offering injury prevention classes could keep members engaged longer without injuries affecting participation rates.
RFX aims to create a community through its group fitness programs designed for racket sports. Unlike endurance-based activities, where competition is individualistic, these programs promote interaction among players while ensuring safety during exercises.
The business model involves revenue sharing with no upfront costs for clubs; instead of licensing fees alone as initially planned before feedback showed preference towards shared earnings between parties involved—aligning incentives better overall!
We adapted our business model, offering an annual license fee for all-inclusive clubs where revenue sharing is complex. We're exploring integrating our format into court reservation apps to track reservations effectively.
We've begun discussions with leading software companies like Court Reserve and Play by Point. With enough clubs on board, we&
ShowNotes for Episode: The Business of Pickleball with Guest Garrett Cypher.
Title: "Stepping Up the Game with Cypher Pickleball Shoes - Insights from Founder Garrett Cypher."
Welcome to another episode of "The Business of Pickleball podcast!
Robert, David Feldman, and guest Garrett Cypher. discuss Cypher Pickleball, a pickleball shoe company founded by Garrett during COVID. He launched the KEY211 shoe successfully after overcoming many challenges. Online marketing is crucial to reach their tech-savvy demographic. They prioritize product perfection before expanding distribution. Retail diversification is key for success,. The brand values authentic promotion over influencer marketing. Plans for new eyewear are in the works. Garrett looks forward to continued growth and success in the industry.
Visit Cypher Pickleball | Men's & Women's Pickleball Shoes for more information.
Join hosts Robert Allen and David Feldman as they delve into a conversation filled with entrepreneurial spirit, innovation in sportswear, and the rise of pickleball.
This week's special guest is none other than Garrett Cypher., founder of Cypher Pickleball – a brand making waves in the world of pickleball footwear.
Key Points Discussed:
Noteworthy Quotes:
Join us as we explore how an internet-first approach coupled with targeted advertising can revolutionize go-to-market strategies for sports startups like Cypher.
Stay tuned until the end where our hosts discuss future plans for retail environments within private clubs and franchises—a must-hear segment for those looking to diversify revenue streams beyond just court fees!
Don't forget to subscribe and leave your thoughts about today's insights from the front lines of pickleball business innovation!