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The Business of Marketing
Path7 and Advertising Week
61 episodes
4 days ago
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.
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Marketing
Business,
Management
RSS
All content for The Business of Marketing is the property of Path7 and Advertising Week and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.
Show more...
Marketing
Business,
Management
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Lindsay Boyajian Hagan, Vice President Marketing and Co-Head Revenue, Conductor
The Business of Marketing
36 minutes
4 days ago
Lindsay Boyajian Hagan, Vice President Marketing and Co-Head Revenue, Conductor
Recorded live at Advertising Week New York, this episode of The Business of Marketing Podcast features Lindsay Boyajian Hagan, VP of Marketing and Co-Head of Revenue at Conductor AI. Lindsay explores how AI is redefining the role of marketing leaders, the rise of AEO (AI Engine Optimization), and what it takes to build authentic, people-first brands in an era of automation.      
The Business of Marketing
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.