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The Business of Marketing
Path7 and Advertising Week
61 episodes
6 days ago
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.
Show more...
Marketing
Business,
Management
RSS
All content for The Business of Marketing is the property of Path7 and Advertising Week and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.
Show more...
Marketing
Business,
Management
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Elizabeth Kiehner, Chief Growth Officer, Nortal
The Business of Marketing
32 minutes
3 months ago
Elizabeth Kiehner, Chief Growth Officer, Nortal
<br /> Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, she shares how Nortal drives impact at scale. Discover her journey from advertising to AI, why storytelling matters in complex sales, and how modern growth leaders can build credibility, personalisation, and precision into every touchpoint.<br />
The Business of Marketing
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.