Pam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers.
She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive.
If you want real-world strategies to future-proof your marketing career in an AI-first world, this conversation is essential.
Conversation points:
0:00 - The AI News Overload & Introduction to Guest Pam Didner
1:51 - Pam's New Book: AI for the Modern Marketer
3:46 - B2B Focus & Who the Books Are For
4:39 - Is Prompting Now a Core Marketing Skill?
5:20 - Will Prompt Engineering Become a Marketing Job?
8:12 - Scaling AI in Marketing: Individual, Team, and Enterprise Levels
12:40 - Frameworks for Implementing AI & Marketing Workflow Automation
15:41 - Automating Repetitive Tasks vs. Human Creativity
19:25 - How to Keep Up (or Not) with the Rapid Pace of AI
24:08 - Copilot vs. Other LLMs: Enterprise AI Tool Choices
28:26 - Final Book Overview & Where to Connect with Pam
A. Lee Judge is the creator and host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.