The episode explores how behavioral science influences marketing decisions and customer behavior. A. Lee Judge and guest Nancy Harhut discuss key psychological principles that marketers can use to drive engagement, conversions, and brand loyalty. They also examine ethical considerations and evolving trends in behavioral marketing. 

• Understanding behavioral science in marketing
• Psychological effects that influence consumer decisions
• Pricing strategies using behavioral principles
• Ethical considerations in behavioral marketing
• How marketing trends evolve over time

Time Stamps:
02:15 - Introduction to behavioral science in marketing
08:30 - Psychological effects and their impact on consumer behavior
20:45 - Pricing strategies and decision-making shortcuts
35:10 - Ethical concerns in behavioral marketing
45:30 - Evolving trends and best practices 

Main Takeaways

• Behavioral science helps marketers influence customer decisions by leveraging psychological principles.
• Pricing strategies, such as the decoy effect and the magnetic middle, can guide consumer choices.
• Ethical marketing ensures long-term trust and brand loyalty, avoiding manipulative tactics.

Follow Nancy Harhut for more insights and check out her book "Using Behavioral Science in Marketing."

A. Lee Judge is the host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.