Joe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands.

From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what’s working today—and what’s next for content entrepreneurs.

He also explores why most companies underutilize their employees as brand advocates, how to diversify revenue streams, and the biggest missed opportunities in content marketing right now.

Conversation points:

• Why content creators need multiple revenue streams to succeed
• How AI is changing content creation and marketing strategy
• Why brands should empower employees as content creators
• How to pivot when your content strategy needs a refresh
• The key to sustainable content businesses and personal brands
• Why networking and live events still matter in the digital age

A. Lee Judge is the host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.