Aaron Hassen, co-founder of AH Marketing, lends crucial insights on the landscape of B2B marketing and the delicate balance between brand building and demand generation.

Key Discussion Points include: 
• How the pandemic changed B2B marketing by blending professional and personal communication channels 
• Why B2B brands need to be bolder in their marketing approach 
• The shift from logical to emotional appeals in B2B marketing 
• Building trust in an era of increasing institutional distrust 
• The convergence of B2B and B2C marketing approaches 
• The importance of authentic, human communication in modern marketing 
• How dark social channels and influence are reshaping buying decisions 
• The role of community and word-of-mouth in modern B2B marketing 
• Balancing measurable results with bold marketing initiatives 
• Strategies for connecting with B2B executives in informal channels