The episode explores the intersection of AI, blockchain, and marketing, featuring insights from Sandy Carter, a tech leader with experience at Amazon Web Services, IBM, and Unstoppable Domains. The discussion highlights how AI is reshaping marketing strategies, the role of blockchain in data transparency, and the emergence of AI agents that automate complex tasks. Listeners gain valuable perspectives on adapting to these technological shifts and leveraging them for business success. 

• The impact of AI on marketing and SEO
• Insights from the World Economic Forum at Davos
• The rise of AI agents and their applications
• Blockchain’s role in marketing and data ownership
• AI-driven hyper-personalization in marketing

Time Stamps - 02:15 - Introduction to Sandy Carter and her background - 07:30 - Key takeaways from Davos on AI, blockchain, and crypto - 15:45 - AI’s impact on marketing and SEO strategies - 25:10 - Understanding AI agents and their real-world applications - 35:20 - Blockchain’s influence on marketing and data privacy - 45:00 - AI-driven hyper-personalization and the future of marketing - 52:30 - Discussion on Sandy Carter’s new book AI First Human Always 

Main Takeaways

AI-generated content must be strategically integrated with human input to maintain authenticity and SEO effectiveness.

Blockchain enhances data ownership and transparency, allowing marketers to build trust with consumers.

AI agents are evolving beyond simple automation, enabling more complex decision-making and orchestration.

Call to Action: Pre-order Sandy Carter’s book AI First Human Always and stay ahead in AI-driven marketing.