In this episode of the Business of Jiu Jitsu, JP Levesque interviews Glenn Powditch, a seasoned jiu jitsu practitioner and gym owner. They discuss the duality of running a gym as a hobby versus a business, the importance of professionalism, and the challenges gym owners face. Glenn shares insights on how to navigate the commercialization of jiu jitsu while maintaining integrity, the significance of tracking leads and marketing effectively, and the role of breath work in enhancing jiu jitsu performance. The conversation emphasizes the need for gym owners to adopt a business mindset to ensure sustainability and success in the competitive landscape of jiu jitsu.
Takeaways
Running a gym can be both a hobby and a business.
Professionalism is key to successful gym management.
Breath work significantly improves jiu jitsu performance.
Tracking leads is essential for gym marketing success.
Maintaining integrity is crucial in the commercialization of jiu jitsu.
Gym owners should not lower their standards for gradings.
Creating a safe training environment reduces injury rates.
Understanding your target market helps in pricing and services.
Building a strong online presence is vital for attracting members.
The jiu jitsu business landscape is evolving, and owners must adapt.
Here is a link to the article on BJJ Fanatic that Glyn mentioned in this episode:
https://bjjfanatics.com/blogs/news/guide-to-opening-a-bjj-gym-hobby-vs-commercial-gym?srsltid=AfmBOor06MU-hykU-pEvxhF3HNWDAigotCsK1XAjsXCRTFez-yLzd3Wd
You can also find Glyn on IG/FB/WEB/BJJ Fanatics, here are some links incase you want to learn more:
SBG Rossendale: https://sbgrossendale.com/
Marketing Agency: https://dreamagility.com/
IG: https://www.instagram.com/glynpowditch/
FB: https://www.facebook.com/glyn.powditch
BJJ Fanatics: https://bjjfanatics.com/products/breathe-to-win-by-glyn-powditch
If you want some help getting your own BJJ academy getting new students, keeping them long term, and running a profitable business grab my free book here: https://growjitsu.com/book