In this episode of the Business of Jiu Jitsu podcast, JP Levesque discusses strategies for Jiu Jitsu academy owners to regain momentum as summer ends. He emphasizes the importance of planning events for revenue generation, student retention, and recruitment. JP outlines effective marketing strategies, including reactivation campaigns and the use of Facebook ads, to attract new students and keep current ones engaged. He stresses the need for a solid lead nurturing process and a great trial experience to ensure success in the competitive landscape of martial arts academies.

Takeaways

Prioritize rebuilding momentum as summer ends.

Plan monthly events for revenue, retention, and recruitment.

Implement a reactivation campaign to bring back former students.

Engage current students with challenges and seminars.

Use marketing strategies that resonate with your audience.

Facebook ads can be effective if set up correctly.

Ensure a great free trial experience for new students.

Lead nurturing is essential for converting interest into sign-ups.

Onboarding processes can reduce quit rates in the first 90 days.

Consistency in marketing efforts leads to long-term success.

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