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The Business of Influence
Style ID Africa
39 episodes
15 hours ago
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.
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Marketing
Business
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All content for The Business of Influence is the property of Style ID Africa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.
Show more...
Marketing
Business
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Real-time Marketing and Newsjacking
The Business of Influence
38 minutes 11 seconds
1 year ago
Real-time Marketing and Newsjacking

It’s Episode 6 of The Business Of Influence Podcast 🎙️ and we’re diving straight into the of real-time marketing and newsjacking with your hosts Leroy Marc and Tami Ruschin. This time they're joined by a very special guest, Wilmarie van der Merwe, the Head of Social and Influence at Total Exposure! 🌟 Gain insights from a bonafide industry expert as she dissects strategies for navigating the digital age! 📱

The Business of Influence
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.