IMC EPISODE 1: Marketing Shifts with Dale Hefer

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The Business of Influence

Style ID Africa

36 episodes

4 days ago

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

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Marketing

Business

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IMC EPISODE 1: Marketing Shifts with Dale Hefer | CEO of IMC

The Business of Influence

13 minutes 58 seconds

1 month ago

IMC EPISODE 1: Marketing Shifts with Dale Hefer | CEO of IMC

What's truly bubbling under the surface of the marketing industry? 🤔

We asked Dale Hefer, CEO of the IMC, on The Business of Influence Podcast, and her answers were eye openers! In this powerful debut episode, we sit down with industry authority Dale Hefer to discuss the foundational principle of modern commerce: Marketing is Business.

Dale provides an unfiltered, C-Suite perspective on why marketing is no longer a cost centre but the primary engine for growth in this industry. Get ready to absorb strategic clarity on how top executives are leveraging influence, data, and cultural relevance to drive valuation and lead the market.