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The Business of Influence
Style ID Africa
36 episodes
3 days ago
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.
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Marketing
Business
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All content for The Business of Influence is the property of Style ID Africa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.
Show more...
Marketing
Business
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Episode 2 | New Wave Niches : What’s Hot and What’s Not: SA’s Influencer Niches Exposed
The Business of Influence
46 minutes 19 seconds
3 months ago
Episode 2 | New Wave Niches : What’s Hot and What’s Not: SA’s Influencer Niches Exposed

Reviewing the niches. The traditional lanes of beauty, fashion, fitness, tech and food have expanded, giving rise to bold, intersectional subjects shaping SA’s digital culture.In this episode, we sit down with Livy Seboko to explore these new wave niches and the pioneers who are redefining what it means to influence and win in 2025.Subscribe, comment, and follow us @styleidafrica.

The Business of Influence
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.