Episode 1 | Trending or Trapped : How Pop Culture is Shaping Creators in 2025

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The Business of Influence

Style ID Africa

39 episodes

1 day ago

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

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All content for The Business of Influence is the property of Style ID Africa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Episode 1 | Trending or Trapped : How Pop Culture is Shaping Creators in 2025

The Business of Influence

1 hour 10 minutes 16 seconds

3 months ago

Episode 1 | Trending or Trapped : How Pop Culture is Shaping Creators in 2025

In this premiere episode of Season 3, Leroy Marc is joined by powerhouse guests Yolanda and Mack for a raw, unfiltered conversation about the state of the creator economy in 2025.From algorithm-driven identity to cultural currency, we ask: Is pop culture helping creators grow, or boxing them into trends they didn’t choose?Together, they unpack the pressure to stay relevant, the performance of authenticity, and how creators can navigate virality with intention.Subscribe, tag a fellow creator, and comment below: Are we trending... or trapped?Follow us across all platforms: @styleidafrica#BusinessOfInfluenceS3 #TrendingOrTrapped #PopCultureZA