Carrie Kozlowski, co-founder and CEO of Upfront by Health Catalyst, shares her journey from occupational therapist to health tech entrepreneur, highlighting her experience in various healthcare settings and her MBA studies where she met her co-founder. She discusses Upfront's mission to simplify healthcare through scalable technology solutions that focus on removing friction and improving patient outcomes, while emphasizing data-driven personalization and change management. Carrie reflects on her entrepreneurial experiences, including offering free communication services during the COVID-19 pandemic, and discusses how Upfront's recent acquisition by Health Catalyst has accelerated their roadmap and provided additional resources to enhance their products and client services.