Welcome to The Business of Giving. Today, we’re examining America’s animal welfare crisis with someone who’s been fighting it for over a decade.
Cathy Bissell founded the BISSELL Pet Foundation in 2011, evolving from local shelter fundraising into a national force. Their programs have found homes for 17,000 pets in a single event and performed over 120,000 spay and neuter procedures this year alone.
But behind these numbers is a deeper crisis—rising costs and housing restrictions leaving shelters overcrowded and families heartbroken.
Today, Cathy will share how systematic thinking can solve seemingly impossible problems—and why she believes the time to help animals is right now.