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The Business of Giving
The Business of Giving
610 episodes
1 day ago
Denver Frederick is the Host of The Business of Giving. The program is the only show of its kind that focuses on solutions to today's complex social problems. What's working? Who are the changemakers? How is it all being financed? The program addresses issues such as global poverty, affordable housing, clean drinking water, medical breakthroughs, and matters related to education.
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Business
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Denver Frederick is the Host of The Business of Giving. The program is the only show of its kind that focuses on solutions to today's complex social problems. What's working? Who are the changemakers? How is it all being financed? The program addresses issues such as global poverty, affordable housing, clean drinking water, medical breakthroughs, and matters related to education.
Show more...
Business
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Cracking the Code: How AI and 70% Discounts Are Democratizing TV for Nonprofits
The Business of Giving
23 minutes 7 seconds
1 month ago
Cracking the Code: How AI and 70% Discounts Are Democratizing TV for Nonprofits

Picture this: You’re sitting in an empty Red Cross blood donation center, knowing that premium streaming content worth millions go unused while nonprofits everywhere struggle to afford basic advertising. That lightbulb moment launched Kris Johns from adtech executive to nonprofit revolutionary, founding AdGood—a 501(c)(3) that’s rewriting the rules of television advertising for organizations changing the world.

With partnerships spanning A+E Global Media to LG, AdGood has unlocked access to 1.5 billion monthly impressions across 1,000+ channels, offering nonprofits something unthinkable: premium Connected TV advertising at 70% off market rates. But here’s the kicker—their AI-powered platform can create broadcast-quality 30-second video ads in under four minutes, democratizing professional creative for organizations with $250 budgets.

Today, discover why Kris believes this isn’t just about cheaper ads—it’s about fundamentally transforming nonprofit marketing.

And now for my conversation with Kris Johns, the CEO and Founder of AdGood.

The Business of Giving
Denver Frederick is the Host of The Business of Giving. The program is the only show of its kind that focuses on solutions to today's complex social problems. What's working? Who are the changemakers? How is it all being financed? The program addresses issues such as global poverty, affordable housing, clean drinking water, medical breakthroughs, and matters related to education.