In this episode of "The Business of Giving" podcast, Guy Dawson, founder and executive director of the Cause Marketing Chamber of Commerce, delves into the vital difference between customers and clients. Drawing from his extensive experience in sales, marketing, and nonprofit management, Guy explores how businesses and nonprofit organizations can shift from transactional interactions to building lasting relationships. Highlighting the importance of delivering value, fostering brand loyalty, and maintaining high levels of gratitude and communication, he shares strategies for cultivating a dedicated client base. This insightful monologue is a must-listen for professionals, entrepreneurs, and nonprofit leaders aiming to enhance their approach to client retention and sustainable growth.