In this episode of The Business of Giving, host Guy Dawson and cause marketing coach Maria Perez delve into a discussion on reflecting on the past year's cause marketing efforts and planning for a successful 2024. They explore the importance of assessing what worked and what didn't, setting clear goals, and achieving clarity in cause marketing initiatives. Maria shares valuable insights on aligning mission and values with partners, creating sustainable funding, and the critical role of leadership in nonprofits. The conversation provides practical advice for both nonprofit and for-profit organizations, emphasizing collaboration, transparency, and authenticity. Tune in for a deep dive into cause marketing strategies and gain valuable insights to make a positive impact in the coming year.