Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
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Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
What’s the future of mobile game commerce? — featuring Artem Liubutov, VP of Monetization at Xsolla
The Business of Games
31 minutes
4 months ago
What’s the future of mobile game commerce? — featuring Artem Liubutov, VP of Monetization at Xsolla
In today’s episode, Xsolla’s Chris Hewish talks with Artem Liubutov, VP of Monetization Products & Solutions at Xsolla. With over 15 years in the space, Artem shares how web shops evolved from a simple idea into a transformative model for mobile game monetization. They discuss what held developers back, what finally pushed adoption forward, and the real results games are seeing now, from revenue lift to retention insights unlocked by owning player data. If you’re a developer, product lead...
The Business of Games
Welcome to The Business of Games Podcast, brought to you by Xsolla. In this Extended Cut, host Lia Ballentine talks with Mark Long, veteran producer, investor, and CEO of Villain Studios, about how indie developers can thrive in an increasingly crowded market and why the future of Web3 depends on making it invisible. With experience at HBO, Microsoft, and as former CEO of Shrapnel, Mark shares a modern indie playbook built around ownership, community, and smart planning. He explains why devel...
